For the first time ever, NEFF, unveils a unique new pop-up retail experience in Berlin’s Mitte district in Germany. It is located in Berlin’s Streetwear shopping district at Oranienburger Strasse 8, 10178. The store features the brand’s most popular headwear, apparel and accessory collections, including exclusive product. On December 4th, 2014, the pop-up shop will launch its opening with a live in-store DJ performance, free drinks, and giveaways. The NEFF LAND Shop will continue to host special events and in store activations throughout the winter- be sure to be on the look out for event news!
At a design showroom in midtown Manhattan, Shaun Neff is browsing racks of panama hats, fedoras and flower crowns — the latter of which he calls last summer’s hottest accessory for tween girls across America.
“We’re really trying to nail what that next trend is gonna be,” the headwear entrepreneur says. “Is it gonna go more bohemian? Tribal? Feathers?”
An assistant has pulled some options: a hair clip strung with suede cords and peacock plume; a gold-leaf Grecian headpiece; electronic extensions that can change their wearers’ hair color. “That one’s kinda dope,” Neff says in his surfer-dude drawl, inspecting the feather barrette.
Pinpointing trends is a talent for which Neff, 35, seems to have an uncommon knack. After all, his eponymous company — which he founded in college selling T-shirts out of a backpack — has grown into one of the hottest lifestyle brands on the youth market, having grossed well over $100 million in sales to date.
We just launched a new app available on both iPhone and Android. We will be doing regular contests and giving away shopping spree’s on NeffHeadwear.com for the high scores.
To launch the app – the highest score by October 24th at 10pm PST gets a $250 dollar shopping spree on our website. Post your high score to instagram with #neffsplash.
Watch Russian dancers break it down in the streets of Saint Petersburg! Dancers Artem Fetisov, Evgeniia Sekerina, and Roman Parfenov represent Neff Headwear snapbacks and our Create And-Or Destroy sweater.
It’s that time again! Neff has placed letters from the alphabet in random styles and colors hidden within neffheadwear.com. Uncover the 20 hidden letters and then unscramble those letters to piece together a phrase that is five words long. Email your answers to email@example.com. Each person who sends over the correct phrase will receive a special gift and three random people will receive a gift box! Happy hunting! HINT: 62336