The summer X Games were in full effect this weekend in Austin. Our friends from Disney Style were there to help celebrate the new Disney collection by Neff! The highly successful collaboration gets a face lift this summer with all new apparel and accessories.
Among the Skateboarding Big Air and Moto X Freestyle competitions were incredible art installations, interactive booths, and tons of free giveaways. But Mickey Mouse made one of the biggest impacts at the festival, and the fans absolutely loved it (who wouldn’t?)! We created a Mickey Art House filled with products from the new Disney collection, and also had a DJ spinning beats with breakdancers. The Mickey Art House was held up by Mickey graphic-painted walls that served as the perfect photo-op for guests.
NBA superstar, business mogul, fashion icon – when all is said and done, Kevin Durant hopes that his name becomes synonymous with all these titles.
There is little question that during his nine years in the league, Oklahoma City Thunder forward Kevin Durant has established himself as one of the NBA’s most recognizable brands, both on and off the hardwood. Among the most talented players of his generation, Durant has parlayed his basketball prowess, charm and cultural aptitude to connect with millennials in a way that is rivaled only by fellow superstar Lebron James. With more than 12.8 million followers on Twitter, and 6.8 million on Instagram, Durant’s ability to reach the masses via social media ranks among the highest in the world when it comes to celebrities, athletes and other influencers.
Not surprisingly, Durant has combined his massive reach with a monetization strategy that has elevated him to one of the highest earning athletes in the world. A newly formed partnership with media mogul turned sports agent Jay Z and his firm RocNation have helped drive more than $35 million a year into his pockets from a slew of endorsement deals and business projects. While the majority of that money comes from his lucrative 10 year, $285 million deal with Nike NKE +0.00%, Durant has positioned himself to make an even greater windfall from a number of other endeavors that include both cash guarantees and equity partnerships.
Chief among these is Durant’s new venture with Neff, a Camarillo, California based company that brands itself upon snowboarding, skating, surfing and lifestyle products. Part of the partnership includes the launch of Durant’s own line of signature men’s underwear, the first of what is expected to be a series of apparel and lifestyle products that reflects Durant’s own personalized designs, combined with Neff’s focus on youth culture.
According to Durant, “I had a lot of input in the design. Shaun [Neff] didn’t put a limit on me and it was great working with them. He was somebody that started a brand and definitely has more experience than me but never once treated me as I was lower than him or less intelligent when we collaborated. He was easy to work with and it was an incredibly fun process. Because we can all relate to this space as men, I felt that it was something different to do and we both were jumping to it at the same time.”
Tomorrow marks a big day for Founder and CEO of Neff Headwear, Shaun Neff, and long-time friend and NBA superstar Kevin Durant. The two started an underwear business together that encompasses the active lifestyle of today’s youth. Check out the YouTube channel for Neffwear.
You may have heard about Neffwear in recent stories on Complex, Sports Illustrated, Slam or one of the other dozens of sites that covered the big news.
Welcome to the world of Hot Tub shorts our brand new catagory of wearable lifestyle swimwear. Perfect for those late night Hot Tub parties or pool side BBQs. Head on over and grab your very first pair.
Everyone loves a beautiful girl, especially when she’s wearing an American flag striped ski mask. This 4th of July, declare your independence from boring style with the Freedom Girl tee. Available exclusively online at neffheadwear.com, this tee is a unique twist on Independence Day gear.
Hol’ up! Hol’ up! Neff is bringing Wiz Kahalifa and the Taylor Gang* to Zumiez at the Burbank Town Center in Burbank, CA this Saturday June 21, 2014. The Taylor’s will be hanging out and signing autographs** from 3-5pm PST. Get there early to get your limited edition Taylor Gang poster and have it signed by the Taylor’s. Also bring in your Neff x Taylor Gang gear, or buy it in store, for a chance to win a Neff pack (details given at the event.) We’ll see you this Saturday.
(*Currently scheduled to appear Wiz Khalifa, Chevy Woods, Will, and Berner; subject to change without notice **Autographs are limited to 200 people and not guaranteed)
Click here to shop the Neff x Taylor Gang Collection
A Neff surf rider and filmmaker, Kai Neville brings more to the surf community than catching killer waves. Before Neville became a well-known filmmaker he was actually denied from film school. He was able to catch a break with Australian Surfing Life editor Jimmy O’Keefe. Kai’s work ethic, passion, and creativity paid off, as he was able to impress other editors in the surf world with his work. As the projects started flowing in Neville decided to drop everything and focus on surfing and filmmaking.
We teamed up with Taylor Gang to create an exclusive collaboration that is part jungle part ninja; reflective of the groups varied style. The Neff x Taylor Gang Collection includes sweatpants, jerseys, beanies, sunglasses, socks, and hats. The jungle influence can be seen in the leaf patterns throughout the collection while swords add a ninja touch. This collection is now available only at Zumiez stores and online.
Click here to enter a chance to win a trip to hang out with Wiz Khalifa and the whole Taylor Gang crew (Chevy Woods, Courtney Noelle, Tuki Carter, Wiz Khalifa, Will, Ty Dolla $ign, Light, Nate, and Sledgren)
Neff and Unk have teamed up with the NBA to create a limited run of tee shirts for the 2014 Playoffs. The product line is a mix of Neff’s wild style with the classic logos of the NBA’s top teams. From the Chicago Bulls to the Los Angeles Clippers, Neff has designed a new take on your favorite team.
“As a huge NBA fan, I couldn’t be more excited about designing tee shirts for my favorite NBA teams. Bringing our unique flavor and design to the worlds biggest basketball teams is an honor and I can’t wait to wear them during the playoffs” – Shaun Neff