The summer X Games were in full effect this weekend in Austin. Our friends from Disney Style were there to help celebrate the new Disney collection by Neff! The highly successful collaboration gets a face lift this summer with all new apparel and accessories.
Among the Skateboarding Big Air and Moto X Freestyle competitions were incredible art installations, interactive booths, and tons of free giveaways. But Mickey Mouse made one of the biggest impacts at the festival, and the fans absolutely loved it (who wouldn’t?)! We created a Mickey Art House filled with products from the new Disney collection, and also had a DJ spinning beats with breakdancers. The Mickey Art House was held up by Mickey graphic-painted walls that served as the perfect photo-op for guests.
NBA superstar, business mogul, fashion icon – when all is said and done, Kevin Durant hopes that his name becomes synonymous with all these titles.
There is little question that during his nine years in the league, Oklahoma City Thunder forward Kevin Durant has established himself as one of the NBA’s most recognizable brands, both on and off the hardwood. Among the most talented players of his generation, Durant has parlayed his basketball prowess, charm and cultural aptitude to connect with millennials in a way that is rivaled only by fellow superstar Lebron James. With more than 12.8 million followers on Twitter, and 6.8 million on Instagram, Durant’s ability to reach the masses via social media ranks among the highest in the world when it comes to celebrities, athletes and other influencers.
Not surprisingly, Durant has combined his massive reach with a monetization strategy that has elevated him to one of the highest earning athletes in the world. A newly formed partnership with media mogul turned sports agent Jay Z and his firm RocNation have helped drive more than $35 million a year into his pockets from a slew of endorsement deals and business projects. While the majority of that money comes from his lucrative 10 year, $285 million deal with Nike NKE +0.00%, Durant has positioned himself to make an even greater windfall from a number of other endeavors that include both cash guarantees and equity partnerships.
Chief among these is Durant’s new venture with Neff, a Camarillo, California based company that brands itself upon snowboarding, skating, surfing and lifestyle products. Part of the partnership includes the launch of Durant’s own line of signature men’s underwear, the first of what is expected to be a series of apparel and lifestyle products that reflects Durant’s own personalized designs, combined with Neff’s focus on youth culture.
According to Durant, “I had a lot of input in the design. Shaun [Neff] didn’t put a limit on me and it was great working with them. He was somebody that started a brand and definitely has more experience than me but never once treated me as I was lower than him or less intelligent when we collaborated. He was easy to work with and it was an incredibly fun process. Because we can all relate to this space as men, I felt that it was something different to do and we both were jumping to it at the same time.”
Tomorrow marks a big day for Founder and CEO of Neff Headwear, Shaun Neff, and long-time friend and NBA superstar Kevin Durant. The two started an underwear business together that encompasses the active lifestyle of today’s youth. Check out the YouTube channel for Neffwear.
You may have heard about Neffwear in recent stories on Complex, Sports Illustrated, Slam or one of the other dozens of sites that covered the big news.
Kevin Durant and Shaun Neff introduce an underwear collection engineered for optimal comfort to support you through the extremes of your active lifestyle. Together, an ergonomic front pouch and mid-thigh inseam create the most exceptional underwear on the market today. Stay tuned for more information on Neffwear. See the whole collection here.
Over 300 people came out to the Sheikh Shoes store inside the Westside Pavillion in Los Angeles to meet the LA Clippers player, Matt Barnes and enter for a chance to win a pair of tickets to a Clippers home game. The Neff team was on sight assiting Sheikh Shoes as well as our other partners, Amp Radio and Huddle Company.
We are excited to announce our latest collaboration with YoShirt Incan app that lets you design your own custom Neff apparel. Create t-shirts, sweatshirts, socks, hats, and tank tops. Find Yoshirt on the App Store to design yours before the holidays!
We joined forces with our friends at Disney to bring you the Disney Villains x Neff Collection. The collection features a modern interpretation of one of our favorite villains – Captain Hook! Hook’s likeness adorns an array of contemporary pieces – including tees, hoodies, button-ups, headwear and accessories – done up with subtle detailing.
One particular flannel gradients from red plaid to black, highlighting the contrast between good and evil. A mature take on a childhood mainstay, the Villains Collection is now available exclusively at Tilly’s and featured on Hype Beast.
We teamed up with one of our new favorite artists, Tyler Carter from the band Issues. We’re stoked to announce the limited quantity Sophisticated Tee and Out Here beanie designed by Tyler himself.
Issues released their debut album earlier this year and have been blowing up the charts – climbing to #9 on the Billboard top 200. Catch Tyler and his band Issues on the last few dates of Warped Tour this summer!
It shouldn’t surpise you, Seattle is still in love with Richard Sherman – and with good reason.
Sherman hosted the second annual Richard Sherman Celebrity Softball Game to support several charity causes. 22,000 people showed up to watch Sherman crush a home run in his Brodie Shades. Kobe Bryant was another standout with a homerun of his own. Check out more photosof Russel Wilson, Earl Thomas and others sporting the Brodie’s. You can purchase the Brodie Sunglasses here.