XGAMES MEETS MICKEY

The summer X Games were in full effect this weekend in Austin. Our friends from Disney Style were there to help celebrate the new Disney collection by Neff! The highly successful collaboration gets a face lift this summer with all new apparel and accessories.

Among the Skateboarding Big Air and Moto X Freestyle competitions were incredible art installations, interactive booths, and tons of free giveaways. But Mickey Mouse made one of the biggest impacts at the festival, and the fans absolutely loved it (who wouldn’t?)! We created a Mickey Art House filled with products from the new Disney collection, and also had a DJ spinning beats with breakdancers. The Mickey Art House was held up by Mickey graphic-painted walls that served as the perfect photo-op for guests.

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See more here.

NEFF IN RWANDA!

Check out NEFF X Skate Aid! As the official Headwear partner of Skate Aid, a foundation that supports children in conflict and deprivation by bringing skateboarding to their communities, we have created an exclusive hat to help aid the children in these areas. A percentage of each NEFF X Skate Aid hat sold is put towards the Skate Aid programs.

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Skate Aid has just opened a new skate park in Rwanda this month! Proceeds from the collaboration NEFF Headwear has done, has helped fund the park. Additionally NEFF has also provided other NEFF gear to contribute to the opening and which gave the children more than expected. Check out the photos below at how sick this skate park turned out!

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NEFF X HORIZON FESTIVAL BULGARIA

March 12-17 2016, Neff teamed up with Horizon to throw Europe’s GREATEST ski party at the Bansko Ski Resort in Bulgaria.

The festival people describe as “One of the most unique musical experiences Europe has to offer”, included performances from 120 international DJs, 75 KM of fresh pow, 30 different parties, the Horizon Snowlympics, and much much more! HORIZON FESTIVAL BULGARIA (1).001

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Forbes – Launch of NeffWear with Kevin Durant and Shaun Neff

NBA superstar, business mogul, fashion icon – when all is said and done, Kevin Durant hopes that his name becomes synonymous with all these titles.

There is little question that during his nine years in the league, Oklahoma City Thunder forward Kevin Durant has established himself as one of the NBA’s most recognizable brands, both on and off the hardwood. Among the most talented players of his generation, Durant has parlayed his basketball prowess, charm and cultural aptitude to connect with millennials in a way that is rivaled only by fellow superstar Lebron James. With more than 12.8 million followers on Twitter, and 6.8 million on Instagram, Durant’s ability to reach the masses via social media ranks among the highest in the world when it comes to celebrities, athletes and other influencers.

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Not surprisingly, Durant has combined his massive reach with a monetization strategy that has elevated him to one of the highest earning athletes in the world. A newly formed partnership with media mogul turned sports agent Jay Z and his firm RocNation have helped drive more than $35 million a year into his pockets from a slew of endorsement deals and business projects. While the majority of that money comes from his lucrative 10 year, $285 million deal with Nike NKE +0.00%, Durant has positioned himself to make an even greater windfall from a number of other endeavors that include both cash guarantees and equity partnerships.

Chief among these is Durant’s new venture with Neff, a Camarillo, California based company that brands itself upon snowboarding, skating, surfing and lifestyle products. Part of the partnership includes the launch of Durant’s own line of signature men’s underwear, the first of what is expected to be a series of apparel and lifestyle products that reflects Durant’s own personalized designs, combined with Neff’s focus on youth culture.

According to Durant, “I had a lot of input in the design. Shaun [Neff] didn’t put a limit on me and it was great working with them. He was somebody that started a brand and definitely has more experience than me but never once treated me as I was lower than him or less intelligent when we collaborated. He was easy to work with and it was an incredibly fun process. Because we can all relate to this space as men, I felt that it was something different to do and we both were jumping to it at the same time.”

Read the rest here.

Shaun Neff Launches New Business with Kevin Durant

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Shaun Neff and Kevin Durant Launch New Business

Tomorrow marks a big day for Founder and CEO of Neff Headwear, Shaun Neff, and long-time friend and NBA superstar Kevin Durant. The two started an underwear business together that encompasses the active lifestyle of today’s youth. Check out the YouTube channel for Neffwear.

You may have heard about Neffwear in recent stories on Complex, Sports Illustrated, Slam or one of the other dozens of sites that covered the big news.

NEFFWEAR | KEVIN DURANT PARTNERS WITH NEFF

Kevin Durant and Shaun Neff introduce an underwear collection engineered for optimal comfort to support you through the extremes of your active lifestyle. Together, an ergonomic front pouch and mid-thigh inseam create the most exceptional underwear on the market today.  Stay tuned for more information on Neffwear. See the whole collection here.