SHAUN NEFF: THE POWER OF A BRAND

Shaun Neff, CEO of Neff, goes Off Air. He talks about the power of a brand and how brands affected him at the young age of 12. He talks about how starting young without much experience was actually one of his biggest strengths – that belief and dream as well as naiveness was a blessing.

Shaun Neff – Beanie Empire

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“The name isn’t even my last name anymore.”

Shaun Neff gave up his name 14 years ago when he walked into a dollar store, picked up a Sharpie, scrawled his name across a headband and handed it to his buddy to wear on national television.

At 22 years old, Shaun famously launched his moniker headwear line, known as Neff Headwear, by finding a loophole in the clothing contracts of his professional athlete friends.

Basically, I said, ‘Hey, can you guys rock my t-shirt? You’re gonna do this photoshoot, you’re gonna go do this contest,’ and every time it was like, ‘No, I have a clothing contract with Burton,’ or these big apparel guys. I had never seen a contract. So I took two home and read through those contracts and the light went off like, ‘Wow, there’s nothing about headwear.’

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A few days after handing a Neff headband out, Shaun says, he saw another kid wearing his gear as he walked down the street.

I followed him for like two minutes.

For Shaun, there was never a choice about what he would do with his life.

I think I just had this dream and well, it felt so real to me, I was just like, ‘OK, I made up my mind.’ I made this decision, and I felt so good about it.

Read more here.

Shaun Neff Launches New Business with Kevin Durant

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Shaun Neff and Kevin Durant Launch New Business

Tomorrow marks a big day for Founder and CEO of Neff Headwear, Shaun Neff, and long-time friend and NBA superstar Kevin Durant. The two started an underwear business together that encompasses the active lifestyle of today’s youth. Check out the YouTube channel for Neffwear.

You may have heard about Neffwear in recent stories on Complex, Sports Illustrated, Slam or one of the other dozens of sites that covered the big news.

RICHARD SHERMAN REAL LIFE CONFERENCE X NEFF

Check out the most recent interview with Richard Sherman at the Seattle Seahawks press conference.  Richard talks about his bromantic relationship with Spartacus the Llama.  “Did you ever foresee the day that you would be shooting a commercial with a llama?” the press asked. “Me and Spartacus have a pretty cool thing…it’s pretty interesting,” joked Sherman.